Changes in business are inevitable and sometimes for the best. When first creating your business plan it is important to know your target market. When I first created Gwendolyn's Gate "Chrysalis" Skin Care line my target market was the mature women. This was working out great as the results and testimonials came in. Then we opened a retail location with my product line, scent your own product, eco friendly sleepwear and lounge wear and a few other related items. Suddenly we noticed that our target market had changed and expanded to young teens, in between, and the mature woman. All female keep in mind the young teens and in betweens. Then, - oh I sound like that girl from American Pie, and then and then I went to band camp. Anyway, this past weekend the town Palatine where our business is located had their yearly Street Fest. This was a great success as we extended our hours and days of operation. During this time we had a lot of couples who came in to purchase. To my surprise the men who entered loved the line and purchased items for themselves as well as their wives. This was absolutely amazing. I can honestly say that although my husband loves aromatherapy he has never gone out of his way to purchase a skin care product because of aroma or natural ingredients. This was a great lesson to learn as we received a lot of feedback. Now, once again, we are expanding our product line - but not too much - we still need to test the market.
Change, as in the seasons is always good. Still remember your purpose!
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