Today, Going Green seems to be in the mainstream of society. Although, I must admit that I do not know all the logistics of Going Green, I do my best in playing a role to keep our world beautiful and try to be as resourceful as possible. I am looking further into Going Green. I feel that it is important to save our earth to ensure the beauty for generations to come. I also believe in not using all the natural resources we have. Within the next year my husband Ken and myself plan on becoming more efficient in heating our home and have discussed the possibility of a windmill for electric.
As for my business, I try to be as earth friendly as possible. All of the bulk ingredients that I buy come in recyclable packaging. My product "Chrysalis" skin care also comes in recyclable packaging. I do hope that all who purchase my product will recycle.
Recently, I also heard another term, "Waste Free". I am now looking into the meaning of the term and becoming a "Waste Free Company".
Here's to our beautiful earth - preserve and nuture!
Wednesday, February 6, 2008
Tuesday, February 5, 2008
Web Site Is Not The Only Marketing Tool
Last year, when I decided to have a web site as my main marketing tool I realized that there was much more to having a site. Little did I know that it takes quite some time before you are recognized on the internet and that there are thousands of companies just like me. As suggested by my web designer Joanne Osmond of http://www.marketdrafters.com/ I should look for online directories. In doing so, I enlisted in several directories, discovered networks to join, and created a blog - all at no cost. Enlisting in all of these has allowed me to express myself both personally and professionally and has increased my exposure tremendously. I have also met other professionals with great advice. Here are some of the networks that I joined, Jumpintuit, Zimbio and PeopleJam. The directories are those of local listings such as on Yahoo, YellowPages, and Merchant Circle to name a few. Set aside some time to see whats out there and you would be amazed at the results. Happy Surfing!
Monday, February 4, 2008
INCI Ingredients - FDA Regulations
During the past year I have learned a lot when it comes to labeling cosmetic products. One is to label your product in the correct order of ingredients - highest amount to the least. This also includes fragrance and any color type added to the product. Also, to have the correct INCI name of the ingredients in compliance with the FDA. Most of the companies that you order product from will list the INCI ingredients and the FDA has a web site with guidelines for labeling of your products. Click on the heading above to be directed to the FDA site. It is important to be within the FDA guidelines not only for legalities but also for a professional appearance of your product. Happy Labeling!
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